Motorsports marketing entails so much more than just having your company’s logo on a race car. VIP hospitality, press management, track-side promotions, contests, Pit and Garage tours and Driver introductions are elements that work together to make your motorsports marketing investment a phenomenal success.
PANASONIC DESIGNATED AS
OFFICIAL TELEVISION OF CALIFORNIA SPEEDWAY
Suites and Skyboxes Outfitted with State of the Art Hi-Definition Monitors;
Older Monitors to be Donated to Habitat for Humanity
SAN BERNARDINO COUNTY, CA – Consumer electronics brand Panasonic is the newest group to join the California Speedway family of sponsors, Speedway President Gillian Zucker announced today. As an official sponsor, Panasonic will be recognized as the “Official Television of California Speedway”. Panasonic’s 42-inch VIERA® HDTV monitors have been installed in suites and skyboxes across the facility providing fans with high definition viewing.
“California Speedway prides itself on giving fans the best possible experience and Panasonic will help enhance that experience by bringing the newest and best technologies to everyone in attendance,” said Zucker. “Motorsports action is tailor made for high-definition and fans throughout the track will now feel closer to the action than ever before.”
Panasonic/United Artists- Feb. 20, 2008