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​Motorsports marketing entails so much more than just having your company’s logo on a race car. VIP hospitality, press management, track-side promotions, contests, Pit and Garage tours and Driver introductions are elements that work together to make your motorsports marketing investment a phenomenal success.

 

Panasonic/United Artists- Feb. 20, 2008

 

PANASONIC DESIGNATED AS 
OFFICIAL TELEVISION OF CALIFORNIA SPEEDWAY

Suites and Skyboxes Outfitted with State of the Art Hi-Definition Monitors; 
Older Monitors to be Donated to Habitat for Humanity

SAN BERNARDINO COUNTY, CA – Consumer electronics brand Panasonic is the newest group to join the California Speedway family of sponsors, Speedway President Gillian Zucker announced today. As an official sponsor, Panasonic will be recognized as the “Official Television of California Speedway”. Panasonic’s 42-inch VIERA® HDTV monitors have been installed in suites and skyboxes across the facility providing fans with high definition viewing.

“California Speedway prides itself on giving fans the best possible experience and Panasonic will help enhance that experience by bringing the newest and best technologies to everyone in attendance,” said Zucker. “Motorsports action is tailor made for high-definition and fans throughout the track will now feel closer to the action than ever before.” 

Panasonic’s 103” World’s largest Plasma TV will be on display in the media center throughout the weekend.

The addition of high-definition monitors into suites and sky boxes is the first phase of an installation process that will be completed in time for the Pepsi 500 weekend in August. When fans return for the Labor Day weekend races, the entire facility will be outfitted with high-definition monitors. With official sponsor status, Panasonic will also have advertising and promotional opportunities as well as signage throughout the facility.

“We are extremely pleased to announce our partnership with the California Speedway,” explains Eisuke Tsuyuzaki, Vice President Corporate Development and General Manager, Blu-ray Group for Panasonic.  “Panasonic’s VIERA high definition plasma and LCD displays will positively transform the motorsports experience for guests in the hospitality areas.  Now all the intensity and excitement of the events on the track will be viewed in beautiful high definition using the latest and very best technology provided by Panasonic.” 

Additionally, the televisions that were replaced by the Speedway have been donated to the Riverside Habitat for Humanity ReStore. The Riverside Habitat for Humanity ReStore is a non-profit, retail outlet committed to the success of the home building mission of Habitat for Humanity, Riverside by providing ongoing financial support through the sale of donated new and reusable home improvement products.

About California Speedway
NASCAR returns to California Speedway from February 22-24 for the Auto Club 500 weekend. For more information about the race weekend at California Speedway, please visit www.californiaspeedway.com. To purchase tickets to the Auto Club 500 weekend at California Speedway, please call 800-944-RACE or log on to www.racetickets.com. The 2008 Auto Club 500 weekend will mark the highly anticipated Southern California debut of the Car of Tomorrow and feature a special pre-race concert by blues-rock legends ZZ Top. Fans are encouraged to come early to races and take advantage of all the attractions in the Opportunity, California FanZone including the Miller Lite Rock ‘n Racing Show featuring a performance by George Thorogood and the Destroyers. Opportunity, California FanZone is a multi-million dollar facility enhancement including delicious food at Apex by Wolfgang Puck, the Speedway's official retail store called Impulse, amazing sounds of live bands at the entertainment stage, and shade and leisure areas.

California Speedway is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. For more information, visit the company’s Web site at www.iscmotorsports.com.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company, a market and technology leader in high definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

 

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